Market Research And Public Opinion Polling

Details for Market Research And Public Opinion Polling

The wider SIC framework has been part of UK business statistics since the 1940s, and Companies House previously used the older 4-digit SIC 2003 codes before moving during 2008–2009 to the present 5-digit SIC 2007 structure, which is aligned with European NACE Rev. 2 standards. This classification covers companies whose practical work is best described by the official label market research and public opinion polling.

In plain English, it is likely to include marketing agencies, communications firms, research providers, media planners, brand advisers and campaign specialists, with day-to-day activity often involving audience insight, creative work, promotions, messaging, lead generation and performance measurement. As of June 2026, 73200 ranks 177th out of 731 five-digit SIC codes, with 7,416 UK companies registered under it, making it a sizeable and established area of UK business activity. Companies are not limited to a single activity description: Companies House allows up to four SIC codes, so mixed businesses can show this work alongside complementary trading, advisory, production or support activities.

The short official label is deliberately compact, so the real-world businesses behind it may describe themselves using broader phrases such as market research and public opinion polling services, specialist market research and public opinion polling providers, operators in related supply chains, or companies supporting customers who need this form of commercial activity. It is also useful for analysts, lenders, marketers and public bodies because it gives a consistent way to group companies by declared activity, even though the description is not a licence, approval or guarantee of what a company actually does day to day. A company using this code might be newly incorporated, dormant, small and owner-managed, or part of a larger group, so the SIC entry should normally be read alongside accounts, confirmation statements, websites and other commercial signals.

The classification is especially valuable when comparing suppliers, prospecting for customers, segmenting a database, reviewing competition or checking how a company presents its principal line of business on the public record. For search and data work, the wording should be understood broadly: companies may use different everyday terms for the same activity, including trade names, sector jargon, abbreviated service descriptions and customer-facing language.

Our Recently Formed marketing database is updated daily on the previous days company activity at Companies House to allow you to find new companies quickly and easily (whereas this categorised page of data counts is updated monthly). We provide the widest choice of filters available for Recently Formed Companies. And its not just Newly Formed companies - We have over 4 million companies - from new starters to companies over 100 years old, able to be filtered geographically or by category, but if you are looking to get in touch with companies within this category, the below table shows how many companies were added to the category, month by month over the last couple of years.