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Marketing your business for the internet generation

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There is a generation of kids growing up that has never known a non-digital world. They’ve been called everything from Gen Y to digital natives – and connecting with them is simultaneously increasingly important for businesses and increasingly difficult. In…

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Treat your customers right

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Whilst this post relates to insurance policies, it applies to all types of yearly service charges At home recently,  I’ve had two renewal reminders. I won’t  mention company names, but one was a car breakdown company and one was insurance…

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Creating good copy for the web

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Your web designers will come up stunning graphics and beautiful artwork that make your website look amazing but it will only perform well for you if the wording is perfect. Your web designers do not know enough about your business…

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How to increase your profit

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In business, your profits are your reward for your endeavours. In fact, profitability is one of the essential measures of a business’ success. Profits are the very lifeblood of a business. They fuel growth, support the owners, provide for the…

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Unlocking your potential

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Deciding to start a business is one of the biggest decisions you will make in your life. Its not like any other job, its an enterprise, a challenge, an adventure and often a once in a lifetime decision. Unlike starting…

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Selling your product

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Selling your product or service is the most important functionality of your business. Without sales you effectively have no business. To help achieve sales: Customers need to be aware of the message that you are communicating to them That message…

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Marketing on a shoestring

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Wouldn’t it be great to have an unlimited marketing budget? You could spend fortunes on ads, have a flashy website, hire the best marketing brains in the business. You could, just about, buy yourself as much business as you could…

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First time marketing

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Marketing is undoubtedly the most important function of any business, and is about much more than just selling a product. Its fairly easy to make a product or be able to provide a service. What isn’t so easy is making…

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First time market research

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Your business will only succeed if customers like your product or service and are prepared to pay for it. Therefore thorough Market Research is essential. Make sure you analyse the results truthfully and thoroughly – even if the outcome isn’t…

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Business Planning

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Deciding to start your own business is one of the most major decisions you will make in your life. Be prepared for the hard work it entails. Family and social life will be put on the back burner for a…

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