Blog Archives

is your online marketing failing ?

Pic: Nimbu No matter what industry they’re in, small businesses can benefit from a good online strategy. Unfortunately, most small businesses don’t. The good news is that the reasons are simple and so are the solutions. One: Tick Box Marketing

Posted in Marketing

Marketing questions to ask before launch

OK, you’ve decided to go for it. You’ve got a business idea, you’ve written a business plan, you’re going to form a company and you’re going to make it big. So far, so good. Unfortunately, many small businesses start out

Posted in Marketing

Twitter for business

I spend quite a lot of time using social media tools like Twitter and as it becomes increasingly mainstream, I’m often asked about the right way to use Twitter for business. Of course there’s no one ‘right way’ to use Twitter

Posted in Marketing

Search engine optimisation

Unlocking top Google results for your website…FREE There are two roads (and trains of thought) to getting your website found in the search engines. The Long Road (Free Listings) is a process of Onpage and Offpage optimisation (explained below) to

Posted in Marketing, Promoting Your Business Tagged with:

Blogging your startup business

When it comes to business blogs, proponents have long pointed to more enquiries, improved visibility and growing reputation as signs that blogging was good for their businesses. Logically too, creating lots of new content gives search engines — and people

Posted in Marketing, Promoting Your Business Tagged with: ,

Marketing your business for the internet generation

There is a generation of kids growing up that has never known a non-digital world. They’ve been called everything from Gen Y to digital natives – and connecting with them is simultaneously increasingly important for businesses and increasingly difficult. In

Posted in Marketing, Promoting Your Business Tagged with:

Creating good copy for the web

Your web designers will come up stunning graphics and beautiful artwork that make your website look amazing but it will only perform well for you if the wording is perfect. Your web designers do not know enough about your business

Posted in Marketing, Promoting Your Business Tagged with:

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